Public Token Sale

End-to-end legal support for your token launch

From business model over tokenomics to KYC, a successful token sale requires a clear legal structure and action plan. Together with our crypto and blockchain legal experts, we will ensure that you have the necessary legal foundations in place and are fully compliant with regulatory laws.  

Structure your Token Sale

Get the legal foundation ready

Legal structure and planning

The issuance of a token requires you to have a solid legal foundation in place. From issuing entity, token terms and agreements, disclaimers, KYC and up to marketing material, we guide you through the entire legal process for your successful token sale. 

Regulatory compliance

The type of token issued, the way the amount of money raised as well as the type of investors are all relevant factors to achieving regulatory compliance. Swiss financial markets regulation provides for a favorable framework to issue payment, utility and asset tokens. Our regulatory experts help you structure tokenomics, utility and sale mechanics in an efficient way to comply with all regulatory and FINMA guidelines.

KYC and AML processes:

ICOs, STOs and the like typically require you to perform know-your-customer and anti-money laundering processes on your investors. We help you set up an efficient and lean KYC strategy and connect you with trusted service providers. We also offer the affiliation to a Swiss self regulatory organization (SRO) in compliance with AML laws. 

Tax structuring

From founders’ token, income and capital gains tax to VAT and withholding tax, ensure you understand the tax consequences of the token sale and revenue streams of your project. Our crypto tax experts will help you get the complete picture of your tax obligations so that you can plan efficiently. 

Legal workshop flat-fee

What it is
  • Goal: A focused workshop with your key stakeholders and our token sale experts, financial market lawyer, and tax experts is the most efficient way to get to understand the best legal, regulatory and tax framework for your upcoming token sale. The goal is that you have all the information required to take a go / no-go decision on issuing your token in Switzerland, and have a clear road map to execute if you decide do go ahead. 
  • Preparation: To maximize the outcome of our discussion, we will prepare the workshop based on your business plan, whitepaper, timeline or similar documents.
  • 2h workshop (online or in-person): In the workshop, we dig deeper on the details and goals of the token sale and your project in general and provide you with different structuring options, current best practices as well as regulatory restrictions. Based on your vision, the goal is always to conclude whether the Switzerland is the right place for the project and if so, what the concrete next steps would be for the launch of your project. 
  • Action Plan: After the workshop, you will receive an overview of the further procedure, including next steps, timelines and fee estimates.
Who it is for
  • The workshop is aimed at creators and issuers of all forms of blockchain and crypto tokens including asset and security tokens, utility tokens, payment tokens, stablecoins and NFTs. 


How long it takes
  • Once we receive the preparatory documentation, it typically takes us 3-5 business days to prepare, conduct and debrief the workshop 


  • CHF 3’000 flat fee (excl. VAT).

Execution & follow-up

Our support doesn’t end here: We’ve accompanied many customers in successfully developing, launching and running of various DeFi and other projects and token sales. Depending on the outcome of our workshop, we will either set up a new project to make sure you quickly and safely execute your action plan or refer you to our trusted partners in a more suitable jurisdiction. 

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LEXR – the blockchain experts since day one

Our blockchain lawyers are true crypto experts – we have not only assisted a wide range of customers with the legal analysis of their DeFi projects and token launches, but we also have the technical expertise, e.g., as keyholders in the wrapped BTC on the Tezos blockchain ( and privately interact with tokens and DeFi protocols regularly.  Some of our clients:

  • Bitcoin Suisse 
  • Tezos 
  • Bitmain 
  • matrixport  
  • Aktionariat 
  • Unix  
  • Gro
  • Ecoo 
  • StakingRewards 
  • Splint Invest

About us

We’re a growing team of 30+ legal professionals. Some of our experts include:

  • 1

    Christian is an entrepreneur and lawyer with a focus on the intersection between technology and law. He regularly speaks, publishes, and advises on blockchain-related topics and is specialized in financial market regulation. 

    Christian Meisser, CEO & Legal Expert 

  • 2

    Florian advises clients in the fields of Blockchain, DLT, Digital Assets, and FinTech, predominantly focusing his practice on financial market regulation and corporate law matters. He also lectures on legal and compliance issues related to Digital Assets, DLT, and DeFi. 

    Florian Prantl, Senior Legal Counsel 

  • 3

    Silvan is our tax counsel. He specialises in corporate taxation of fintech, asset management and crypto and has substantial experience in the setup of investment funds, management companies, banks and structured ICOs, stable coins as well as more traditional financial instruments. 

    Silvan Amberg, Tax Counsel 

  • 4

    As a Junior Legal Counsel in the FinReg team, Andrin focuses on advising companies on matters regarding blockchain, DLT, digital assets and FinTech. 

    Andrin Hold, Junior Legal Counsel  

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