Sales representative agreement | LEXR

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Benefits of a professional sales representative agreement

Boost your sales

A well-drafted sales representative agreement allows you to boost your sales and marketing processes. Our proven contracting process enables you to have a smooth relationship with your representative agents. It covers all crucial points to establish a sustainable business connection between you and your partner.

No hiring of employees

The custom-made sales representative agreement can be re-used within your company as a template to work with more than one sales representative. The template we create for you enables you to onboard additional sales representatives without always needing to include legal counsel in the process. This way, costs stay low and also your legal costs do not accumulate.

Spread your product on the market

We advice you on the legal and commercial set-up. By getting this right, we ensure that the interests of the sales representative are aligned with your interests – enabling a long-term, fruitful cooperation between you and your agent. If the representative is rewarded when performing well and faces consequences in case of non-performance, your company will thrive.

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What’s included in the sales representative agreement package?

What it is

All-in-one flat fee package including a versatile set-up, drafting according to your plans, and adjustment of your sales representative agreement.

What you will get

A kick-off call with one of our contract experts to discuss your aims, set-up, and the most wanted use cases for your sales representative agreement.

Sales representative agreement tailored to your needs

Two feedback rounds where we take the time to jointly go through the sales representative agreement and incorporate your feedback and adjustments.

How long it takes

With our flat fee package, you can get your sales representative agreement drafted as fast as within 2-5 business days for urgent matters.

Flat fee EUR 1.750 (excl. VAT)

Sales representative agreements FAQ

How can I control the sales representative?

The best way to ensure that the sales representative acts as you agreed on is to have a well-balanced and fair sales representative agreement. It is vital to align the interests of the parties via the remuneration and other points. This way, both sides know what to expect from the other side and what they can or cannot do in the relationship.
What is the purpose of a representative agreement?

A sales representative agreement establishes the terms between the external sales agent and a company. Often this is used when exploring new markets, where a company has little or no experience and contacts. The sales representative agreement aligns interests and defines the representative’s rights, obligations and generally the boundaries with the representative can act on behalf of the company.
What are the key points of the sales representative agreement?
- How much autonomy and competence the sales representative has
- The remuneration and potential commissions
- Rules regarding the use of your company’s brand elements and trade name
- Potential sales goals the representative has to hit
- Which products and where they should be marketed
- The term of the agreement and when it can be terminated
- Exclusivity, confidentiality and non-compete obligations
What do you need to know when negotiating a sales representative agreement?

You need to know how much competence and power you will want to give the sales representative. One point which is often not thought through well enough is the remuneration – here it pays off to invest some time to align interests. Ideally, the sales representative agreement draws a clear picture of your collaboration to make both sides happy.

About us

We’re a growing team of 30+ legal professionals. Some of our experts include:

1

Thomas focuses on Intellectual Property, Data Protection & IT Contract Law and advises companies on commercial strategies, Intellectual Property protection and technology-related legal issues. As head of the in-house team, he is responsible for advising and supporting our clients in their day-to-day business.

Thomas Kuster, Head of IP & Contracts, Legal Expert
2

Lars focuses his legal practice on contract, intellectual property, and financial market regulation law. He advises tech companies on the legal set-up and negotiation of complex and day-to-day contracts, IP strategy and execution as well as financial market law matters.

Lars Rohrberg, Legal Expert

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