Trademark Services

We help you research, protect & enforce your trademark

A trademark is one of the most valuable assets of a company. It embodies the values and the reputation of your products or services, guarantees the freedom to operate under a certain brand, and can be used to fight off freeloaders & copycats. But there’s more: It can generate income through licensing or even be sold for profit.

Our trademark packages

National Trademark registration

Protect your brand and create a valuable, tradeable asset.

CHF 1’550 (excl. VAT & official fees)

Price for the registration of one trademark in Switzerland, contact us for a flat fee tailored to your request, e.g. for registration in the EU or the US.

Report on the trademark chances, possible obstacles and similar registered trademarks (If you decide that you don‘t want to progress with the registration after the report results, you will get a 50% refund).

Drawing up the list of goods and services after consultation with you.

Registration of the trademark with the Institute of Intellectual Property (IPI).

Representation: We will act as your registered representative at the IPI and ensure that no deadlines are missed.

International trademark registration

Enhance your brand and offer your goods and services globally.

From CHF 1’850 (excl. VAT & official fees)

Worldwide trademark research report and assessment on the most suitable trademark expansion strategy.

Drawing up the list of goods and services after consultation with you.

National registration of the trademark and international expansion via the European Union Intellectual Property Office (EUIPO) or via the World Intellectual Property Office’s (WIPO) Madrid System.

Representation: We will act as your registered representative and ensure that no deadlines are missed.

Trademark monitoring

Defend your trademark, become aware of potential conflicts and stay ahead of the competition.

From CHF 1’200 per year (excl. VAT)

Price for monitoring one trademark in up to 3 Classes. Contact us for a flat fee tailored to your request.

Constant monitoring of your trademark registrations.

Regular updates regarding conflicting trademark applications.

Expert advice & risk assessments on how and whether to take further steps.

Trademark infringement first response

Did someone infringe your trademark? Did the Trademark Monitoring show a problematic new registration? Send a quick and cost-efficient first response.

CHF 500 (excl. VAT)

Tailored infringement letter with basic reasoning why a third party’s trademark registration/brand infringes your rights.

First proposal of a coexistence agreement to prevent a reduction of the scope of protection of your trademark.

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FAQ

I am searching for a name for my company/product/service. What do I need to know?

Of course, branding is mainly about marketing. However, the legal aspects should not be underestimated: Perform proper trademark research to avoid having to rebrand later on because you are infringing on someone’s rights. If you plan to register your brand name as a trademark, make sure that your brand is not excluded from registration, e.g. because it’s misleading or descriptive for the services you’re offering. And, depending on your industry: How strong is your brand name as a trademark? To fight off copycats efficiently, the trademark should be as distinctive as possible.
Do I really need a trademark?

No. A trademark is not needed to offer goods or services. If you prove that you used the trademark for certain things in the past, no one can prohibit you the use it to the same extent by registering “your” trademark. However, registration is still useful in many cases.
When do I need a trademark?

This highly depends on your intended use. As a rule of thumb: The stronger your brand, the more useful the trademark. The more you rely on the quality of your goods/services and not on its uniqueness, the more useful the trademark. If you’re in the B2C-business and have a large customer range, it’s more useful than if you have a few specialized business clients that know you personally. Also, take into account which markets your present. If you are not sure, ask an expert.
I got my trademark registered. What now?

The trademark gives you the freedom to use it for the goods and services you registered for. But that’s just the beginning: To prevent the weakening of your trademark, you should fight off new registrations or unregistered use of similar marks. The easiest way to do this is by monitoring new registrations and informing any noticed infringers about your rights. Also, you can assess whether you can capitalize your trademark, e.g. by licensing it.
I received a "Cease & Desist"-letter, stating that I infringe someone's trademark. What should I do?

Contact a legal expert. Often, such letters are baseless or even a scam, but sometimes the other party is correct and you should try to negotiate an amicable solution.

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About us

We’re a growing team of 30+ legal professionals. Some of our experts include:

1

Thomas focuses on Intellectual Property, Data Protection & IT Contract Law and advises companies on commercial strategies, Intellectual Property protection and technology-related legal issues. As head of the in-house team, he is responsible for advising and supporting our clients in their day-to-day business.

Thomas Kuster, Head of IP & Contracts, Legal Expert
2

Christian is an entrepreneur and lawyer with a focus on the intersection between technology and law. He regularly speaks, publishes, and advises on blockchain-related topics and is specialized in financial market regulation.

Christian Meisser, CEO & Legal Expert
3

Maja is a Junior Legal Counsel in the IP & Contracts Team. She assists customers and the team in the field of tech contract law, intellectual property, and data protection.

Maja Rajic, Junior Legal Counsel
4

Yoann’s focus is on advising clients on HR issues. He also assists with corporate and IP matters, as well as contractual and data protection issues.

Yoann Garraux, Legal Counsel
5

Nicoletta focuses on contract law, and Intellectual Property. She advises customers on trademarks, the strategic set-up of IP contracts, as well as day-to-day contract matters.

Nicoletta Iurilli Legal Analyst