Reto Lämmler, co-founder and CEO of TestingTime, who use LEXR for contract reviews, speaks about TestingTime’s mission, their growth story, and key challenges and tips on scaling a company.
TestingTime is a test-person recruiting service for UX researchers, product managers, market researchers, and further study conductors. When studies need to be carried out they come to TestingTime to find suitable people within their target group.
Our Mission: Our customers use TestingTime to understand how to build products and services users love. With our test people, we help them understand how they should design their products and services to become successful.
User-centric design is a movement that started quite a while ago. The user is part of the development process, and for example runs through the processes or tests prototypes, to uncover the real weaknesses e.g. before a potential product or service is released.
TestingTime assists with the recruiting of test users. Before TestingTime existed, it was very tedious to recruit test users. In fact, not finding test users was an obstacle for many companies. With TestingTime’s service companies nowadays have no excuse for why testing cannot be done. The pool of potential test users at TestingTime is not only exciting for B2C companies or studies, but also for B2B companies.
Supply and demand were the key elements right from the start: Customers want a special test profile and we have to find the right test people for it to meet their demands.
Initially, we started with ad campaigns. This allowed us to directly target specific segments and geographies. Another mechanism we built into our growth process was referrals. Existing testers could recruit other test users.
We then grew exponentially through what is called word-of-mouth. The network effect of our existing test people was our strongest growth driver.
For us, various levels have played a role in growing TestingTime:
With few formalities at the beginning, TestingTime then quickly grew. With the growth came a wave of professionalization. Clients who needed test users started to hand us complex contracts. One reason for the contract complexities was that they did not know exactly how to classify our business model at first (body leasing, temporary employment, etc.).
The expansion (especially to the UK) involved a lot of bureaucracy, which led to the dilemma that you could hardly focus on doing business. As CEO I had the feeling that I had to understand the details of every contract I signed. I realized that I didn’t know enough about it and that I didn’t have the time. With contracts, it was important to me that first and foremost, we identify the biggest risks quickly. Contracts always have risks, but you have to be aware of them. That’s how I came across LEXR because agility is one of the team’s core aspects. The LEXR Contract Review service was the right one for us because it allowed us to solve contract questions well and practically. The experience so far has been great, and I had the impression that no matter which country the contracts came from, LEXR could help because of their way of thinking. As a company, we are too small to have our own in-house counsel, so the LEXR service is great.
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